Top 5 Fashion Games in Italy: Q1 2024 Performance

In the first quarter of 2024, the top five fashion game applications in Italy showcased diverse trends in downloads, revenue, and active users. Data from Sensor Tower provides a comprehensive look at their performance on a unified platform.

Makeup ASMR: Makeover Story experienced varying weekly downloads, starting strong with around 46K in early January and gradually declining to approximately 14K by the end of March. Weekly revenue peaked at $308 in mid-January and remained relatively stable around $240-$260 for most of the quarter. Active users consistently rose, starting from 102K in early January and reaching 168K by the end of March.

Project Makeover showed a steady weekly revenue trend, peaking at $38.3K in the first week of January and maintaining around $30K-$35K through the quarter. Downloads fluctuated, starting at around 29K in early January and dropping to about 9.4K by the end of March. Active users saw a slight decline from 185K to 145K over the quarter.

Left or right: Magic Dress up had a notable increase in weekly downloads, starting at 12K in the week of February 19 and peaking at 31.5K the following week. Active users also grew, starting at 10K and reaching 30K by early March, before settling at around 21K by the end of the quarter.

Acrylic Nails! saw modest weekly downloads, beginning at 8.3K in early January and fluctuating to end at approximately 6.8K by late March. Active users followed a similar trend, starting at 25K and peaking at 42K in mid-February, before stabilizing around 20K by the end of the quarter.

Makeup Stylist: Makeup Game showed a consistent increase in weekly downloads, starting at around 7.9K in early January and reaching 12K by the end of March. Revenue remained minimal, with occasional peaks such as $42 in mid-March. Active users saw a gradual increase, starting from 95K in early January and climbing to 107K by the end of March.

For more detailed insights and data, visit Sensor Tower.